The world of trade fairs is changing: interactive, immersive presentations are increasingly replacing traditional trade fair stands. In B2B communication, it is becoming increasingly important to bring products and services to life. A professional VR TV setup<\/strong> offers a powerful solution here. Combined with powerful technology and a well thought-out configuration, you can create an unforgettable trade fair experience. In this blog post, we will show you how to configure a modern VR TV setup, what is important and what equipment you can rent to wow at your next trade fair. <\/p>\n Virtual reality (VR)<\/a> is becoming increasingly important in the exhibition sector. A VR TV setup essentially consists of VR goggles that are connected to a central playback point (PC or console) and a large screen (e.g. TV or LED wall) that makes the content visible to bystanders in parallel with the VR display. This has several advantages: <\/p>\n A successful setup depends largely on the right hardware and its configuration. Five components are particularly important here: <\/p>\n Some providers such as Meta<\/strong> and HTC<\/strong> already offer complete bundles that are specially preconfigured for trade fairs. Alternatively, you can rent<\/strong> complete VR setups including setup and support services from providers like us. <\/p>\n The correct configuration of the VR TV setup determines the quality of the overall experience. The following steps are essential: <\/p>\n An interactive VR experience requires freedom of movement. Ideally 2×2 meters of free space, without obstacles. Mark VR zones clearly visible to protect spectators and participants. <\/p>\n Coordinated tracking systems are key. Inside-out tracking (Pico, Oculus) requires less setup. HTC uses the Lighthouse system, where external sensors have to be installed. The central PC synchronizes all components – including the TV display. <\/p>\n Do not underestimate the relevance of VR content. Depending on the target group, the following concepts are suitable, for example:<\/p>\n The TV screen should mirror exactly what the VR users see – alternatively a freer camera position as a “third-person” live view. Many VR platforms (e.g. SteamVR, Oculus Link) offer mirroring functions that can be routed to the TV via HDMI. Alternatively, you can use smartphones for additional interaction for control or additional information display, which you can easily rent<\/a> for this purpose. <\/p>\n A trained member of staff should always be on the stand to guide new users into VR. Technical support for troubleshooting is essential, especially at trade fairs lasting several days. <\/p>\n Based on customer feedback and industry trends, the following two VR configurations have proven themselves at trade fairs:<\/p>\n Get in touch with us<\/strong> – we can offer you customized VR solutions including hardware, setup, content and technical support. Request your individual VR setup for your next trade fair event now! <\/p>\n\nWhy a VR TV setup at the trade fair?<\/h2>\n
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The right technology for your VR TV setup<\/h2>\n
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\n \nComponent<\/th>\n Recommended options (2024)<\/th>\n Special features<\/th>\n<\/tr>\n<\/thead>\n \n VR glasses<\/td>\n Meta Quest 3<\/a>, HTC Vive Pro 2, Pico 4 Enterprise<\/td>\n High resolution, tracking, integrated sensors<\/td>\n<\/tr>\n \n PC\/Workstation<\/td>\n Intel i9, NVIDIA RTX 4080, 32GB RAM<\/td>\n Powerful GPU for a smooth VR experience<\/td>\n<\/tr>\n \n TV\/monitor<\/td>\n 55-75″ 4K screens, touch option possible<\/td>\n Mirrors VR content – Can also be used as an info screen<\/td>\n<\/tr>\n \n Tracking system<\/td>\n Inside-Out (e.g. Oculus), Lighthouse (HTC)<\/td>\n Precisely determines user position in the room<\/td>\n<\/tr>\n \n Cable management & accessories<\/td>\n Stands, cable ducts, VR rigs<\/td>\n Important factor for safety & order<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Installation & configuration – How to achieve the optimum setup<\/h2>\n
1. Calculate space requirements and safety<\/h3>\n
2. Tracking and synchronization<\/h3>\n
3. Content preparation<\/h3>\n
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4. Correctly mirror the TV display<\/h3>\n
5. Plan for support & assistance<\/h3>\n
Frequently used VR setups for trade fairs in 2024<\/h2>\n
Setup 1: Compact & self-sufficient (ideal for small areas)<\/h3>\n
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Setup 2: High-performance experience (for premium stands)<\/h3>\n
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