Rental solutions for companies
Why gamescom 2025 is exciting for companies – and how rented hardware ensures the perfect trade fair appearance
gamescom 2025: Technologies, trends and opportunities for B2B
Gamescom 2025 is in the starting blocks and promises to be one of the biggest gaming events of the year. From August 20 to 24, 2025, the global gaming community will once again meet in Cologne, sending a strong signal for the ever-growing gaming market. But gamescom is not only interesting for gamers – it also offers enormous opportunities for companies from the technology and mobile devices sectors.
In this article, we take a detailed look at the plans and focal points of gamescom 2025 and show how technology service providers, distributors and B2B companies can successfully position themselves in this environment.
What can we expect at gamescom 2025?
Following the successful hybrid format of previous years, gamescom 2025 will focus more than ever on interaction and innovation. The organizers of Koelnmesse and game – Association of the German Games Industry have announced that the event will be expanded along the following focal points:
- Green gaming: Sustainability will be a key issue in 2025.
- Virtual Reality & Augmented Reality: New hardware trends and fields of application.
- Cloud gaming & mobile gaming: More and more titles are being released exclusively for mobile platforms.
- Business area expansion: The B2B zone is being expanded – more networking, more deals.
- Indie Arena Booth & Startups: Young studios present their innovations.
The focus on sustainability and technological innovations makes gamescom not only a visitor attraction – but also an ideal place for the professional use of technical products such as tablets, smartphones and VR glasses.
Why is gamescom relevant for B2B technology service providers?
With hundreds of exhibitors, thousands of trade visitors and millions of digital recipients every year, gamescom is an enormous marketplace for new technologies. Companies in the rental or IT services sector can benefit from this in a targeted manner. Here are some reasons why gamescom 2025 is a must for technology rental companies:
- High hardware requirements: Exhibitors, influencers and media partners need laptops, tablets, smartphones & cameras – often only for the duration of the trade fair.
- Live demos: Developers save costs by renting test devices that they need specifically for on-site demonstrations (e.g. high-end gaming hardware, gaming smartphones such as the Galaxy S22 Ultra, VR glasses such as the Pico G2 4K S).
- Sustainability & flexibility: Renting instead of buying – many start-ups rely on sustainable rental models to save budgets and remain flexible.
- Temporary office solutions: Mobile hotspots, tablets or laptops are used to set up pop-up offices.
For technology and equipment rental companies in particular, this is a lucrative market for tapping into new target groups in the run-up to and during gamescom.
Our recommendations: Technology in demand for gamescom 2025
Based on our previous experience (including from gamescom 2023 and 2024), we have created a table showing which technology products are particularly frequently requested – both for exhibitors and for media representatives or gaming start-ups on site:
| Device type | Area of application | Why rental? |
|---|---|---|
| Tablets (Android/iOS) | Stand registration, demonstrations, feedback tools | Quickly ready for use, many devices available at once |
| Smartphones (flagship models) | Mobile demos, app tests, live streams | Top models can be used for a short time without high acquisition costs |
| Notebooks & Workstations | Rendering, project management, presentations | Powerful & preconfigured |
| VR goggles & gaming accessories | Virtual reality demos, experience stands | High showcase value, great curiosity among the audience |
| Portable routers & hotspots | Mobile Internet for presenters & influencers | Independence from slow trade fair WLAN |
New trends 2025: What technology service providers should know now
The following technological trends will determine the presentation at the trade fair – technology rental companies should proactively prepare for them:
- AR/VR is becoming mainstream: More and more interactive demos on the show floor, for example with goggles such as the Pico G2 4K S VR goggles.
- Gaming on foldable devices: There is a growing demand for particularly large and impressive displays such as the 14.6 inch Galaxy Tab S8 Ultra.
- 5G/6G implications: Edge computing & live gaming require a stable, mobile network connection.
Rent technology for gamescom 2025 now! Those who plan strategically now and rent technology in good time will not only save money, but also increase flexibility and professionalism on site. Take advantage of our offer to prepare optimally for gamescom 2025 – we look forward to receiving your inquiry!
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