Rental solutions for companies
MacBook 2024 business check: Is it worth renting the new models for companies until 2025?
MacBook 2024: What the new models can do – highlights for business users
For years, the MacBook has established itself as a premium device for creative professionals, developers and business people. In 2025, it’s worth taking a closer look at Apple’s latest MacBook models, which were launched at the end of 2024 and are now particularly attractive to businesses and B2B customers. In this article, we take an in-depth look at what’s new in the MacBook range, particularly under the powerful Apple M3 chip, design changes, business benefits and how your business can benefit from our computer rental solutions.
New features of the current MacBook models
In October 2024, Apple unveiled its latest MacBook models with the new M3, M3 Pro and M3 Max chip. The devices have now been available in sufficient numbers since the beginning of 2025 and are by far the most powerful laptops in Apple’s lineup.
At the heart of this generation is the brand new M3 chip family. Thanks to 3nm process technology, it not only offers significantly more efficient performance, but also longer battery life and impressive graphics capabilities – a significant advance, especially for professional users and companies with high performance requirements.
Performance overview: M3, M3 Pro, M3 Max
The following table provides a structured overview of the three new M3 chips:
| Model | CPU cores | GPU cores | Max. RAM | Particularly suitable for |
|---|---|---|---|---|
| M3 | 8-core | 10-core | 24 GB | Office, everyday business, light graphics/video work |
| M3 Pro | 12-core | 18-core | 36 GB | Programmer, media production, multitasking |
| M3 Max | 16-core | 40-core | 128 GB | High-end design, AI development, 3D renderings |
Design and display: Improved usability in everyday mobile working life
Apple has only subtly changed the design of the new MacBooks, but has further improved it through targeted adjustments:
- Space Black color: New, exclusive finish for Pro models – reduces fingerprints and signals premium quality.
- Liquid Retina XDR display: Even brighter, richer in contrast and more colorful – perfect for content creation and presentations.
- MagSafe 3: Improved connection for safe charging in mobile use.
Particularly interesting for corporate customers: the devices are equipped with many professional connection options, including HDMI, SD card reader and up to three Thunderbolt 4 ports.
macOS Sonoma and new business features
The new MacBooks from Apple come with macOS Sonoma, which has been specially optimized for professional users. The new operating system comes with numerous features that are also useful in the B2B environment:
- Extended video conferencing functions e.g. presenter overlay
- Professional screen sharing options
- Optimized power management and battery life
Added to this is the improved compatibility with common business tools such as Microsoft 365, Slack, Zoom and CRM solutions – particularly important for hybrid or mobile teams.
Which MacBook variant suits your company?
Different models are available depending on the application scenario:
- The compact 13 inch MacBook Air M3 is recommended for mobile employees and field workers.
- If you need a larger display area with strong performance for project management and multimedia tasks, the 15 inch MacBook Air M3 is the ideal choice.
- For demanding tasks in development, design and engineering, the powerful 14 inch MacBook Pro M3 is the best choice.
Your advantages when renting MacBooks through our service
Many companies are faced with the decision: buying or renting? Our IT rental service offers decisive advantages for business customers:
- Cost control: calculable monthly rental installments instead of high investments
- Flexibility: Devices can be replaced or extended at any time
- Tax advantage: rental installments are fully deductible
- Always the latest technology: stay up to date – without outdated hardware
- Support and service included: Our team is on hand to help with defects or questions
Perfect for temporary projects or company scaling
Renting computers is a clever solution, especially for temporary IT workstations in projects or for company growth. You can also provide high-quality hardware at short notice for trade fairs, agile teams or new business areas – without the risk of long-term depreciation.
Request MacBook 2024 models from us now
Whether MacBook Air for mobile employees or MacBook Pro M3 for creative teams – we offer attractive B2B rental packages from as little as 1 month. Simply ask us about your desired device. Our consulting team will be happy to prepare a customized offer for you.
Request a MacBook now without obligation 49532,51137,53095Read more - You may also be interested in
Would you like to delve deeper into the topic or discover similar content? Below, we have compiled three additional articles for you that are thematically related to this article. These may also be relevant and interesting for your company.
Technology trends
NIS2 compact for event IT & hardware rental: What companies should implement organizationally & technically now
NIS2 Directive 2025: How event IT & hardware rental companies are implementing organizational & technical
Feb
Technology trends
VR glasses 2025/2026 for trade fairs & events: device overview and selection criteria
VR glasses for trade fairs 2025/2026: The latest models & top criteria. How to choose
Feb
Sustainability
Renting hardware instead of buying: Environmental benefits, capacity utilization and carbon footprint
Why rent 2025 hardware? Reduce CO₂, optimize capacity utilization & benefit from sustainable IT solutions
Feb
Technology trends
USB-C/docking stations & “one cable for everything”: efficient workstation setups for events and pop-up offices
One cable for everything: How USB-C docking stations enable efficient workstation setups at events &
Feb
Sustainability
Sustainable logistics in IT: reusable transport boxes, return shipping without packaging waste & secure delivery
Sustainable IT logistics 2025: reusable transport boxes, waste-free returns & secure delivery. Modern solutions for
Jan
Sustainability
Circular economy through rental/leasing instead of buying: CO₂, costs and flexibility in comparison
Sustainable & flexible: circular economy through rental/leasing instead of buying! CO₂ reduction, costs & agility
Jan
Sustainability
Reusable transport boxes in hardware logistics: safety, returns without packaging, processes
Reusable transport boxes revolutionize hardware logistics in 2025: safe, efficient & sustainable ♻️ Discover the
Jan
Advisor
IT emergency management for events: Emergency plan, roles, replacement equipment & restart times
IT emergency management 2025: How to prepare your event optimally! Emergency plan, roles, replacement equipment
Jan