Table of contents Show

Virtual Reality in Action: VR Headsets for Product Training and Marketing Presentations

In 2025, virtual reality is no longer just a gimmick for gamers or tech enthusiasts. Immersive technologies are experiencing a considerable upswing, particularly in the business-to-business (B2B) sector – especially in areas such as product training, sales, and marketing communication. Companies today are specifically using modern VR headsets to make complex product information tangible or to give customers in-depth insights into services and applications. This article shows why virtual reality in action offers a significant competitive advantage today and how companies can operate agilely and cost-effectively with the help of rental equipment.

Growth of VR in B2b – Data & Facts

Developments in the field of virtual reality are progressing rapidly. According to a recent study by Statista*, the global market for virtual reality will amount to around 48 billion US dollars in 2025 – with a clear focus on commercial applications. It is becoming increasingly clear that more and more companies are investing in immersive technologies to drive their digital transformation.

An important growth driver: VR as a training and presentation tool. Whether it’s a matter of efficiently training service technicians or convincingly presenting a high-priced product to customers – immersive visualizations make complex content understandable and remain memorable.

VR Headsets in Product Training – Learning in the Virtual Space

Modern product training is transforming: Instead of reading dry manuals or sifting through PowerPoint slides, companies today are relying on immersive learning scenarios. Clear advantages are particularly evident in industry, pharmaceuticals, the automotive sector, and energy supply. Companies benefit from the opportunity to rent VR technology flexibly and thus individually adapt their training environments.

Example: A company wants to train service technicians for a newly developed device that is used in remote regions. Travel, on-site training, and downtimes cause disproportionately high costs. The solution: An interactive VR training course in which the device can be dismantled into individual parts in a digital 3D world and operated virtually.

Advantages at a glance:

Learning independent of location and time
Reduction of training costs by up to 60%
Error-free repetition through simulation of real scenarios
Increased recall rate through multi-sensory learning

Marketing 4.0: Inspire with VR Presentations

In an increasingly saturated market environment, good marketing alone is no longer enough. Companies need to arouse emotions, tell stories, and involve their target groups interactively. VR marketing offers ideal conditions for this: Customers are not only informed, they become part of the brand experience. Innovative headsets such as the Meta Quest 3, which can be rented specifically for marketing, event and training purposes, are ideal for live presentations.

A typical example: At a trade fair, a mechanical engineering company presents its latest packaging technology. Instead of transporting a realistic system at great expense, the company relies on a virtual reality experience. With the VR headset, interested parties can immerse themselves directly in the production process and control individual components virtually – sustainable, interactive, space-saving.

A look at the advantages of VR in marketing:

Immersive Brand Experience (experience the brand live)
Significant increase in dwell time at the trade fair stand
Simplification of complex technical issues
Sustainable differentiation from the competition

Technological Developments and Relevant Hardware in 2025

Hardware development has made enormous progress in recent years. The VR headsets of 2025 impress with their low weight, longer battery life and completely wireless use. Anyone who wants to rent VR headsets can now benefit from a variety of powerful models. The most common headsets are now platform-independent and suitable for both Android and iOS applications. A brief overview of current main models and suitable rental offers:

Model	Manufacturer	Special features	Area of application
Meta Quest 3	Meta	Mixed Reality, wireless, eye-tracking	Marketing, training, events
PICO 4 Enterprise	Bytedance	Business Software, Remote-Support	Training courses, digital collaboration
HTC Vive Focus 3	HTC	High-end optics, PC VR and standalone	Simulation, technical training
HTC Vive Pro 2	HTC	4K resolution, professional tracking	Premium simulation, CAD, engineering
Apple Vision Pro	Apple	Spatial Computing, high resolution	Premium presentations, CAD visuals

Why rent instead of buying? – Flexibility for Companies

In dynamic environments such as trade fairs, roadshows or temporary training measures, it is often not worth purchasing expensive hardware. This is where technology leasing or device rental comes into play: Flexible hardware management, calculable costs and professional advice included – a plus point for agility and budget planning, especially in the field of VR technology. Anyone who rents VR headsets flexibly can implement innovative pilot projects quickly and with low risk.

Rental models offer the following advantages, among others:

VR headsets available at short notice in the desired quantity
No effort for storage, maintenance or updates
Flexibility for pilot projects and product tests
Complete with accessories, pre-installation and technical support

Best Practices from Practice

Example 1: Automobile manufacturer relies on VR training for dealers and field staff to introduce a new model. Result: 70% higher product availability with a simultaneous reduction in travel costs thanks to rentable standalone headsets such as the HTC Vive Focus 3.

Example 2: Medical technology company uses VR for customer presentations of sensitive surgical instruments – realistic, hygienic, impressive. The number of qualified leads at trade fairs doubled after the introduction of the technology, partly due to the targeted use of PICO 4 Enterprise headsets in the rental model.

Integrative Part of the Digital Strategy

Virtual reality in action is no longer a one-way investment. Companies are increasingly integrating VR into their entire value chain: product development, testing, onboarding, sales – all areas benefit. In combination with AI, 3D modeling and cloud computing, a new quality of corporate communication is created that is immersive, scalable and future-proof.

Integration into Existing Infrastructures

VR systems in companies now work seamlessly with existing solutions. Whether CRM, Learning Management System or Office 365 – APIs enable intelligent linking. Software bundles that can be rented also simplify setup considerably.

FAQ – Frequently Asked Questions

What are the Requirements for Using VR Headsets in the Company?

Basically, you need a central work area, WLAN access and a contact person for instruction. Our VR headsets for rental come with pre-installed training or presentation software on request.

Can a Large Number of Devices be Provided?

Yes, as a professional technology rental company, we also provide large contingents – e.g. for trade fairs, training courses or roadshows – including turnkey service.

How Far in Advance should I Rent VR Headsets?

Depending on availability, 3–5 working days are sufficient. For larger projects, we recommend planning 2–4 weeks in advance.

Is Individual Software Possible on the Devices?

Yes, on request we can upload your VR app or training application in advance and test it. This gives you a ready-to-use solution that works immediately.

Conclusion: Virtual Reality in Action as a Future Investment

Whether in training or marketing – virtual reality offers companies in 2025 a high potential to differentiate themselves digitally and offer their customers and employees novel experiences. Anyone who uses VR intelligently combines innovation with efficiency. The combination of high-quality VR headsets, tailor-made applications and a flexible rental model allows a smooth entry – without initial costs or technology frustration.

Are you planning to use VR in your company? Ask us for the right technology such as Meta Quest 3, PICO 4 Enterprise or HTC Vive Focus 3 for your project – including consulting, delivery and support.

Request a non-binding offer now and experience virtual reality in action!

Technology trends

Virtual Reality in Action: VR Headsets for Product Training and Marketing Presentations