Develop your own VR apps for trade fairs and present them live with Quest 3

Develop your own VR apps for trade fairs and present them live with Quest 3

The presentation of products or services at trade fairs has changed fundamentally in recent years. With the surge in innovation in the field of virtual reality, more and more companies are relying on VR app presentations at trade fairs to showcase their brand in a new and interactive way. By 2025 at the latest, it will be clear: If you want to stand out and attract attention, you can no longer avoid immersive trade fair experiences – especially with the Meta Quest 3.

In this article, we will give you a comprehensive overview of how you can develop your own VR apps for trade fairs and present them convincingly with the Quest 3. We will shed light on technological, creative and logistical aspects and finally show you ways to get started with the right hardware – for example by renting VR glasses and thus remaining flexible.

Why VR app presentations are becoming increasingly important at trade fairs

Traditional trade fair stands with flyers and giveaways are increasingly giving way to innovative worlds of experience. The demand for immersive applications is growing, particularly in the technology, engineering, real estate and healthcare sectors. There are good reasons for this:

• Interactive experiences: With VR, customers are not just spectators, but active participants.
• Emotionalization of the product: VR creates a stronger emotional connection to the brand.
• Differentiation from the competition: An innovative VR stand clearly stands out from the crowd.
• Space-saving: Large machines or systems can be virtualized virtually and in great detail.
• Sustainability: Less material, less travel – digital content instead.

Meta Quest 3 at the center of modern VR strategies

Since its launch, the Meta Quest 3 has become a favorite for business applications. With significantly improved mixed reality support, intuitive user guidance and robust performance, it is particularly trade fair-friendly. Standalone VR headsets are ideal, especially for companies that want to rent VR hardware and not operate it permanently themselves – they require minimal setup and work wirelessly without external sensors.

Feature	Advantage for trade fair appearances
Inside-out tracking	No setup of external cameras necessary – flexible use
Mixed reality	Real surroundings can also be mixed with digital objects
Standalone operation	No PC or cable required – less susceptibility to errors
Passthrough function	High level of safety when used in busy environments

Step-by-step: Developing your own VR app for the trade fair

Many companies shy away from VR app development. However, modern tools and specialized service providers make it possible to create impressive applications even without in-depth technical know-how. Here is a rough guide:

1. Analyze demand: What do you want to show? An interactive product? A simulation? A training experience?
2. Choose technology: Unity or Unreal Engine? Full VR, 360° video or mixed reality?
3. Create content: Have 3D models, animations or visual concepts created
4. Have an app developed: Collaboration with a specialized agency or in-house team
5. Configure hardware: Pre-installation, user guidance, automatic reset mode for trade fair operation

Depending on the complexity, development takes between a few weeks (e.g. 360-degree showcase) and several months (interactive simulations). Many providers also offer preconfigured templates or white label solutions that can be adapted cost-effectively.

Types of VR presentations at trade fairs

VR is not just VR. Depending on the target group, industry and visualization, there are different types of presentation available to you:

• 360-degree tours: Ideal for real estate, plant construction or tourism
• Interactive product demos: Benefits or functionality can be experienced up close. The Apple Vision Pro is also an exciting hardware alternative for particularly realistic or individualized presentations.
• VR training: For HR or training visitors directly at the stand. A classic HTC Vive rental can also be useful for this, especially for complex simulations and applications with exact tracking.
• AR/MR enhancements: Overlaying the real environment with digital content

Tips for a successful trade fair presentation with VR

The technology is one thing – but the presentation also needs to be planned. How to make the perfect VR presentation at your next trade fair:

1. Train staff: Contact persons should be familiar with the technology and app usage
2. Take hygiene into account: Use disinfection attachments or VR masks
3. Avoid waiting times: Use several glasses at the same time or set up a slot system
4. Consider storytelling: Use the app not just as a gimmick, but as part of your brand message
5. Plan redundant technology: Plan a second device as a backup

Advantages of renting Quest 3 for your trade fair appearance

Not every company has the necessary hardware for a perfect VR experience. This is where it pays to rent Meta Quest 3 devices from a professional technology service provider. The advantages:

• Devices are technically tested and pre-installed with your app on request
• Flexible rental period from one day to several weeks possible
• Optional additional services such as advice, support or additional accessories (controllers, hygiene masks, displays)
• No effort for maintenance, transportation and storage
• Go straight to the right hardware: Apple Vision Pro rental | HTC Vive rental | VR glasses rental

VR apps in combination with other hardware

A successful trade fair presentation is often made up of several components. Think about how you can combine your VR app presentation at trade fairs with other technologies:

• Large displays or screens: Show live view or explanatory videos for passers-by
• Tablet terminals: For lead generation, feedback or user registration
• Headphones or speakers: Enhance the immersive audio experience – if you still need technology for this, you can easily rent on-ear headphones.
• iPad for control: Practical for technicians or stand personnel

FAQ – Frequently asked questions about VR at trade fairs

How expensive is the development of a VR app?

Depending on the complexity and scope, the costs are between €3,000 and €50,000, or even higher for very complex applications. Many agencies offer scalable modular systems.

How many devices do I need at the trade fair?

At least 2-3 devices are recommended to avoid waiting times. For larger stands or on busy days, 5-10 devices can be useful.

What hygiene measures should I plan for?

Users change frequently – therefore use disposable VR masks or silicone covers. Regular disinfection of the devices is mandatory.

Can I continue to use my app if I return the rental hardware?

Yes, you retain the rights to your app. You can continue to use the app for future trade fairs, training courses or customer presentations.

Does the Quest 3 also work outdoors?

In principle, yes, but direct sunlight should be avoided. A covered, shaded area is ideal to ensure tracking and cooling.

Conclusion: VR is conquering the trade fair market – and you can be part of it

In 2025, virtual reality at trade fairs is no longer a “nice-to-have”, but a clever tool for differentiation, target group activation and brand staging. The combination of our own VR app and state-of-the-art hardware such as the Meta Quest 3 enables immersive experiences that visitors will remember for a long time to come.

Whether you already have an idea or are just starting out, whether you are planning a single event or an entire roadshow – we are your technology partner for implementation. Rent the right VR technology for your trade fair now and get professional advice – from VR glasses to accessories and other devices for an all-round successful experience!

Request devices for your VR presentation now

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