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VR TV setup configuration for trade fairs – creating interactive experiences that impress

The world of trade fairs is changing: interactive, immersive presentations are increasingly replacing traditional trade fair stands. In B2B communication, it is becoming increasingly important to bring products and services to life. A professional VR TV setup offers a powerful solution here. Combined with powerful technology and a well thought-out configuration, you can create an unforgettable trade fair experience. In this blog post, we will show you how to configure a modern VR TV setup, what is important and what equipment you can rent to wow at your next trade fair.

Why a VR TV setup at the trade fair?

Virtual reality (VR) is becoming increasingly important in the exhibition sector. A VR TV setup essentially consists of VR goggles that are connected to a central playback point (PC or console) and a large screen (e.g. TV or LED wall) that makes the content visible to bystanders in parallel with the VR display. This has several advantages:

Interactive product presentation: Customers experience your product in 3D – intuitively, realistically and comprehensibly.
Increased dwell time: Interactive interactions mean that visitors stay longer at your stand.
Visibility: The TV screen attracts attention – it shows what the VR user is currently experiencing.
Lasting impression: Immersive experiences are much more memorable than classic slideshows or brochures.

The right technology for your VR TV setup

A successful setup depends largely on the right hardware and its configuration. Five components are particularly important here:

Component	Recommended options (2024)	Special features
VR glasses	Meta Quest 3, HTC Vive Pro 2, Pico 4 Enterprise	High resolution, tracking, integrated sensors
PC/Workstation	Intel i9, NVIDIA RTX 4080, 32GB RAM	Powerful GPU for a smooth VR experience
TV/monitor	55-75″ 4K screens, touch option possible	Mirrors VR content – Can also be used as an info screen
Tracking system	Inside-Out (e.g. Oculus), Lighthouse (HTC)	Precisely determines user position in the room
Cable management & accessories	Stands, cable ducts, VR rigs	Important factor for safety & order

Some providers such as Meta and HTC already offer complete bundles that are specially preconfigured for trade fairs. Alternatively, you can rent complete VR setups including setup and support services from providers like us.

Installation & configuration – How to achieve the optimum setup

The correct configuration of the VR TV setup determines the quality of the overall experience. The following steps are essential:

1. Calculate space requirements and safety

An interactive VR experience requires freedom of movement. Ideally 2×2 meters of free space, without obstacles. Mark VR zones clearly visible to protect spectators and participants.

2. Tracking and synchronization

Coordinated tracking systems are key. Inside-out tracking (Pico, Oculus) requires less setup. HTC uses the Lighthouse system, where external sensors have to be installed. The central PC synchronizes all components – including the TV display.

3. Content preparation

Do not underestimate the relevance of VR content. Depending on the target group, the following concepts are suitable, for example:

Product demonstration in 3D space, such as a virtual exploration of innovative tire solutions like the Continental UltraContact NXT or winter-ready models like the Continental VikingContact 8
Virtual factory tours
Immersive brand history experiences
Gamification approaches for lead generation

4. Correctly mirror the TV display

The TV screen should mirror exactly what the VR users see – alternatively a freer camera position as a “third-person” live view. Many VR platforms (e.g. SteamVR, Oculus Link) offer mirroring functions that can be routed to the TV via HDMI. Alternatively, you can use smartphones for additional interaction for control or additional information display, which you can easily rent for this purpose.

5. Plan for support & assistance

A trained member of staff should always be on the stand to guide new users into VR. Technical support for troubleshooting is essential, especially at trade fairs lasting several days.

Frequently used VR setups for trade fairs in 2024

Based on customer feedback and industry trends, the following two VR configurations have proven themselves at trade fairs:

Setup 1: Compact & self-sufficient (ideal for small areas)

1x Meta Quest 3 stand-alone
1x 55″ 4K TV incl. roll stand
Mirror via Chromecast / AirLink
Portable hygiene set for VR glasses

Setup 2: High-performance experience (for premium stands)

1x HTC Vive Pro 2 with Lighthouse
1x high-end VR-PC (RTX 4080)
1x 75″ UltraHD display with HDMI splitter
Branding kiosk + play area with carpet surface

Get in touch with us – we can offer you customized VR solutions including hardware, setup, content and technical support. Request your individual VR setup for your next trade fair event now!

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