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MacBook 2024: What the new models can do – highlights for business users

For years, the MacBook has established itself as a premium device for creative professionals, developers and business people. In 2025, it’s worth taking a closer look at Apple’s latest MacBook models, which were launched at the end of 2024 and are now particularly attractive to businesses and B2B customers. In this article, we take an in-depth look at what’s new in the MacBook range, particularly under the powerful Apple M3 chip, design changes, business benefits and how your business can benefit from our computer rental solutions.

New features of the current MacBook models

In October 2024, Apple unveiled its latest MacBook models with the new M3, M3 Pro and M3 Max chip. The devices have now been available in sufficient numbers since the beginning of 2025 and are by far the most powerful laptops in Apple’s lineup.

At the heart of this generation is the brand new M3 chip family. Thanks to 3nm process technology, it not only offers significantly more efficient performance, but also longer battery life and impressive graphics capabilities – a significant advance, especially for professional users and companies with high performance requirements.

Performance overview: M3, M3 Pro, M3 Max

The following table provides a structured overview of the three new M3 chips:

Model	CPU cores	GPU cores	Max. RAM	Particularly suitable for
M3	8-core	10-core	24 GB	Office, everyday business, light graphics/video work
M3 Pro	12-core	18-core	36 GB	Programmer, media production, multitasking
M3 Max	16-core	40-core	128 GB	High-end design, AI development, 3D renderings

Design and display: Improved usability in everyday mobile working life

Apple has only subtly changed the design of the new MacBooks, but has further improved it through targeted adjustments:

Space Black color: New, exclusive finish for Pro models – reduces fingerprints and signals premium quality.
Liquid Retina XDR display: Even brighter, richer in contrast and more colorful – perfect for content creation and presentations.
MagSafe 3: Improved connection for safe charging in mobile use.

Particularly interesting for corporate customers: the devices are equipped with many professional connection options, including HDMI, SD card reader and up to three Thunderbolt 4 ports.

macOS Sonoma and new business features

The new MacBooks from Apple come with macOS Sonoma, which has been specially optimized for professional users. The new operating system comes with numerous features that are also useful in the B2B environment:

Extended video conferencing functions e.g. presenter overlay
Professional screen sharing options
Optimized power management and battery life

Added to this is the improved compatibility with common business tools such as Microsoft 365, Slack, Zoom and CRM solutions – particularly important for hybrid or mobile teams.

Which MacBook variant suits your company?

Different models are available depending on the application scenario:

The compact 13 inch MacBook Air M3 is recommended for mobile employees and field workers.
If you need a larger display area with strong performance for project management and multimedia tasks, the 15 inch MacBook Air M3 is the ideal choice.
For demanding tasks in development, design and engineering, the powerful 14 inch MacBook Pro M3 is the best choice.

Your advantages when renting MacBooks through our service

Many companies are faced with the decision: buying or renting? Our IT rental service offers decisive advantages for business customers:

Cost control: calculable monthly rental installments instead of high investments
Flexibility: Devices can be replaced or extended at any time
Tax advantage: rental installments are fully deductible
Always the latest technology: stay up to date – without outdated hardware
Support and service included: Our team is on hand to help with defects or questions

Perfect for temporary projects or company scaling

Renting computers is a clever solution, especially for temporary IT workstations in projects or for company growth. You can also provide high-quality hardware at short notice for trade fairs, agile teams or new business areas – without the risk of long-term depreciation.

Request MacBook 2024 models from us now

Whether MacBook Air for mobile employees or MacBook Pro M3 for creative teams – we offer attractive B2B rental packages from as little as 1 month. Simply ask us about your desired device. Our consulting team will be happy to prepare a customized offer for you.

Request a MacBook now without obligation 49532,51137,53095

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